Switching to a newer television, especially a 4K unit, can greatly improve your home entertainment experience with the inclusion of cutting-edge technology. Nevertheless, selecting a top-tier 4K TV from a reputable brand can become an expensive endeavor. This holds especially true when looking at brands like Vizio or Insignia.
As the second-largest distributor of flat-screen TVs in the United States, Vizio is perhaps the more recognized of the two. As of last year, Vizio had shipped over 11 million soundbars and upwards of 80 million television units.
Yet, when it comes to pricing, Insignia TVs tend to be more economical. Even though there’s a difference in price, the specifications of both brands are closely matched, with the Insignia models offering comparable features to Vizio but at a savings of over $60.
If you want to know which TV brand to choose when buying a new television, keep reading.
| Difference Between Vizio and Insignia TVs | Explanation |
|---|---|
| Vizio TV vs. Insignia TV | You should select the Insignia 50″ rather than the Vizio 50″ because these two televisions have comparable specifications. The price you pay will be for a less expensive television that also has the same features as the more expensive set. |
| Screen | The Insignia brand provides an Edge LED Backlight despite the fact that each of them has the same screen size and resolution. Vizio, in comparison, has a direct LED backlight. The Vizio has higher brightness, rated at 500 candelas per square meter, which is another distinction. Insignia, in contrast, has 240 candelas per square meter, as demonstrated here. |
| Performance | The HDR format on the Insignia 50″ F30 Series TV does, however, function like an entry-level television should. The television is a superior competitor to the Vizio TV since it reproduces colors accurately and has better contrast than other HD TVs. |
| Energy | According to the data below, Insignia TVs are less energy-efficient than Vizio TVs with a maximum consumption rating of 150 watts and 0.5 watts on standby. Contrary to popular belief, Vizio’s least energy-efficient TV can only handle lower power ratings. |
Vizio TV vs. Insignia TV
Since they typically come with more features and you don’t have to pay extra for their brand name, entry-level TVs from Insignia and Vizio provide better value than TVs from major companies. The Vizio V5 Series and Insignia F50 Televisions are entry-level TVs with exceptional price-to-performance ratios.
Insignia vs Big Brand TV, which one and why?
byu/ThePapa-E inBestbuy
Screen
Both Insignia and Vizio have great screen specifications. To assess each brand’s performance, compare the 50″ VIZIO SMART CAST UHD HDR TV to the 50″ Insignia UHD SMART LED TV (NS-50DR710NA17) (P50-C1).
The Insignia brand provides an Edge LED Backlight despite the fact that each of them has the same screen size and resolution. Vizio, in comparison, has a direct LED backlight.

The Vizio has higher brightness, rated at 500 candelas per square meter, which is another distinction. Insignia, in contrast, has 240 candelas per square meter, as demonstrated here.
Performance
Both brands are observed to have similar performance. However, it is noted that the Vizio 50″ V-Series TV performs poorly despite having additional HDR formatting options.
Despite this, the Vizio series boasts great color contrast for viewing in a dim environment. The HDR format on the Insignia 50″ F30 Series TV, on the other hand, functions as an entry-level television should.
Energy-Efficiency
Research shows Insignia TVs are less energy-efficient than Vizio TVs with a maximum consumption rating of 150 watts and 0.5 watts on standby.
Contrary to popular belief, Vizio’s least energy-efficient TV can only handle lower power ratings.
Both Vizio and Insignia use common LED VA panels. Compared to LCD panel technology, LED technology provides visuals with greater brightness, higher contrast, and less energy use.
Color
The majority of Insignia TVs have good color volume and great color spectrum. Color fidelity in SDR and HDR is generally fair, although saturated colors never appear to be as rich as they should be.
In contrast, several Vizio models have a broad color gamut, which means they offer excellent DCI P3 coverage and strong coverage of the larger Rec. 2020 color space.
In general, Vizio TVs display colors more accurately and better than Insignia TVs, although they pale in comparison when it comes to extremely bright colors.

Sound Performance
The majority of Insignia TVs have subpar sound. Although they have a moderate volume range, at their loudest, they tend to produce a lot of noise compression. Compared to Insignia models, Vizio TVs have a higher sound quality and can be substantially louder.
Less noise compression is present, and the music is clearer. Vizio models, however, don’t have powerful bass that can generate a lot of thumps.
The audio performance of Vizio TVs is marginally superior, but neither brand has particularly impressive sound quality. So, whether you choose Vizio or Insignia, we suggest combining your new TV with a low-cost soundbar.
AI Voice assistants
You can only perform simple voice control tasks with Vizio’s voice assistant functionality, including opening apps or changing HDMI inputs. Nevertheless, even this is occasionally hit or miss.
On the other hand, because Insignia TVs are powered by Amazon’s Fire TV OS, they are compatible with Alexa. We favor Insignia TVs in this area because Alexa is among the greatest voice assistants available.
Viewing Position
Similar to many Vizio models, Insignia TVs have poor viewing angles. This is due in part to the intrinsic characteristics of LED panels, which are unable to maintain image brightness and precision when viewed from the side.
Vizio, meanwhile, also has an OLED lineup, as we’ve previously reported. The OLED TVs from Vizio have excellent viewing angles that rival those of much more expensive models like the GX and G1 from LG.
This makes Vizio OLED models the clear winner if you’re looking into it.
Image Processor
Image processing capabilities are clearly one area where you must make concessions with two low-cost Smart TV brands like Vizio and Insignia.
The majority of the more recent TVs from this manufacturer, according to the models it offers, use the IQ Active image processor.
This processor is reliable and has several fundamental image-enhancing features including noise reduction and color enhancement.
In contrast, the MediaTek MTK T31/L TV CPU is included in the majority of Insignia TVs. This processor is rather simple, despite its lengthy and complicated name.

Although it has some picture processing and enhancement options, its powers are limited. Given that both brands are sufficient in this category, we are unable to distinguish between them.
Motion Mechanics
Vizio outperformed the other companies in this category when we compared their motion technology and response times.
Particularly, you can depend on the majority of Vizio models to offer superb motion technology. The majority of Vizio TVs can fully transition between pixels in between 15 and 20 milliseconds, although the precise reaction times vary amongst units.
Affordability
Comparing Vizio and Insignia, both of which are known to be budget-friendly brands, it is difficult to determine a clear winner in this category. Although Insignia TVs are typically less expensive than those made by Vizio, they often come with fewer features and lack distinct characteristics.
On the other hand, while Vizio TVs may be slightly pricier, they offer advanced features that are often found in higher-end TVs like Sony or Samsung.
Frequently Asked Questions (FAQs)
How durable are Insignia TVs?
Insignia Televisions have an average lifespan of seven years with proper care. Insignia is a budget brand TV, so it doesn’t perform as well as other premium and pricey models. Yet those who prefer a straightforward TV with smart and high-definition capabilities will love Insignia.
Is TCL preferable to Insignia?
The TCL S405 is superior to the Insignia Fire TV and is more appropriate for bright spaces since it has better reflection handling. Also, the TCL is more sensitive to your motions and has less input lag, which is fantastic if you use the TV as a PC monitor or for gaming.
Which TV is superior to Vizio?
Typically, Samsung televisions that are on the pricier side outperform their Vizio counterparts, albeit at a higher cost. There may be individuals who find the SmartCast platform of Vizio TVs problematic due to numerous glitches. Samsung TVs are more adaptable and offer greater flexibility with wider viewing angles, and they also tend to have brighter displays.
If you want a visual on whether Insignia TVs are a great deal, watch the video below.
Conclusion
- Both Vizio and Insignia televisions are affordable entry-level models with great entry-level TV features.Â
- However, if you’re trying to decide which TV is best for a beginner, you should go with an Insignia model.Â
- Given the comparison of the two televisions, the specifications of the 50″ Insignia television and the 50″ Vizio television are quite similar.Â
- The Insignia model is more cost-effective, where you get the same specifications for a significantly cheaper price.
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