Smart homes have long promised convenience and peace of mind, but Samsung is pushing that vision further with its latest launch at IFA 2025 in Berlin.
The company has officially released the Bespoke AI Jet Bot Steam Ultra, a robot vacuum that not only scrubs floors but also doubles as a roving home monitor. It’s part cleaner, part security companion, and it represents one of the boldest steps yet in merging artificial intelligence with everyday home appliances.
This new device expands Samsung’s Bespoke smart home lineup, which already includes AI-driven refrigerators and washing machines.
With the Jet Bot Steam Ultra, Samsung is betting that homeowners will embrace an all-in-one device that keeps floors spotless, checks in on pets, and streams live video from inside the home. The catch?
Given its feature set and past pricing trends, analysts expect it to rank among the more expensive robot vacuums once pricing is confirmed.
Built to clean with intelligence
At its core, the Jet Bot Steam Ultra is still a robot vacuum. However, unlike many of its rivals, it relies heavily on AI to navigate and adapt. The vacuum utilizes object recognition to identify and avoid hazards, such as cables, furniture, and even pets.

Instead of blindly bumping into obstacles, it dynamically maps routes, creating temporary no-go zones as needed. Samsung also equipped it with the ability to detect liquids, including transparent spills that most vacuums overlook.
When the robot senses water, it automatically switches into mop mode, tackling messes before they spread. It can handle up to five different floor types, adjusting suction power and cleaning style to match surfaces.
During demonstrations at IFA, Samsung highlighted its AI-driven navigation and adaptability. While not every cleaning scenario was shown on the trade floor, its object-detection skills and floor-type adjustments suggested a device designed to minimize frustration and maximize efficiency.
From vacuum to home monitor
Where the Jet Bot Steam Ultra sets itself apart is its role as a mobile home monitor. A built-in camera allows owners to check in remotely through their phones, whether to verify that the cleaning job is complete or to keep an eye on pets.
Samsung designed the vacuum to go beyond static security cameras. Using its pet detection feature, it can actively locate pets and follow them in real-time, streaming video.
Owners can even interact: playing soothing music, turning on a TV for background noise, or speaking directly through connected Samsung smart home devices.
Watch the comprehensive overview of Samsung’s Bespoke AI Jet Bot Steam Ultra in the video below.
In essence, it’s not just a vacuum; it’s a mobile, AI-enhanced companion that doubles as part of a home security system. That functionality may appeal strongly to pet owners or frequent travelers looking for extra peace of mind.
A price that raises eyebrows
Samsung has not disclosed official pricing for the Jet Bot Steam Ultra, but its predecessor, the Bespoke AI Jet Bot Combo AI+, retailed for around $1,699 in the U.S. and £1,299 in the U.K. With significantly more features this time around, analysts expect the Ultra to land well above that price point.
That projection immediately raises comparisons with cheaper alternatives. For example, the Eufy X10 Pro Omni, which offers vacuuming and mopping, retails for about $800. Even when paired with Eufy’s S330 eufyCam 3 surveillance system, the total would likely remain noticeably lower than Samsung’s projected pricing.
The gap makes clear that Samsung is targeting premium buyers who want a single, multi-function device, not bargain hunters looking for piecemeal solutions.
Competition in the AI cleaning race
Samsung isn’t the only company blending AI and robotics in household cleaning. At IFA 2025, rivals such as Ecovacs also showcased AI-driven vacuums designed for large homes, featuring advanced mapping and multi-floor cleaning capabilities.

The difference lies in Samsung’s multi-function approach. While competitors focus primarily on cleaning efficiency, Samsung is layering in lifestyle and security features.
That differentiation could either cement its dominance in the premium smart appliance space or limit adoption if customers balk at the cost.
As AI becomes a standard feature across smart home products, pricing and versatility will likely determine the long-term winners. Samsung’s gamble is that combining cleaning and monitoring in one product justifies the higher price.
Smart features meet stronger security
One area where the Bespoke AI Jet Bot Steam Ultra stands out is security. Samsung has equipped the device with its Knox protection platform, extending the same defense framework used in its smartphones to the smart home.
The vacuum also recently earned a Diamond-level IoT certification from Underwriters Laboratories, a recognition that highlights its emphasis on safeguarding data in connected environments.
By layering strong security credentials onto an already feature-rich device, Samsung is signaling that the future of smart appliances isn’t just about automation and intelligence, it’s also about trust.
What this means
The Bespoke AI Jet Bot Steam Ultra reflects a growing trend in consumer tech: devices are no longer defined by a single function. Instead, companies are weaving together convenience, connectivity, and AI-driven intelligence to deliver hybrid products.
For Samsung, this vacuum is both a bold showcase of its AI ambitions and a test of how much consumers are willing to pay for multi-function gadgets. If priced too high, it could alienate buyers who would rather piece together cheaper alternatives.
But if Samsung manages to prove its value, it could set a precedent for the next generation of hybrid home devices that clean, monitor, and interact all in one.
For consumers, the Ultra represents both opportunity and challenge. It promises convenience and peace of mind, particularly for pet owners and frequent travelers.
Yet it also raises the question: should a robot vacuum cost as much as a premium laptop, TV, or even an entire suite of smart home products? As AI continues to seep into every corner of the smart home, the Ultra may well be remembered as a turning point.
The real question is whether it will be celebrated as a breakthrough or dismissed as an overengineered luxury.
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This story was made with AI assistance and human editing.
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